Royal Enfield has been on a roll ever since the brand has reinvented its image. The indigenous roots along with the English heritage gives the brand a unique identity that is unlike any other. The brands ability to equip their vehicles with the newest innovations at affordable price tags has led them to become a formidable force in the motorcycle sector in India.
New Emerging Markets
As per stats revealed by Motor Cycle News.com Royal Enfield sold around 110,574 bikes, 92 % of the number ended up in India and the others were exported. While the export figure might seem a little diminutive compared to the overall sales. But its showcases a growth of around 150% form last years numbers.
Royal Enfield has been able to recognize its global presence. And hence they have established CKD assembly facilities in Argentina, Columbia, Brazil, Bangladesh, and Nepal. Beyond that Royal Enfiled has established a new CKD facility in Thailand as well. This helps them save up on taxes on exorts and sell vehicles after a reassembly. Royal Enfileds Thai plant has the capability to produce 30,000 bikes a year.
Royal Enfield has smartly set up in Thailand to gain a approach in the lucrative Asia Pacific market. The Brand is all set to gain a grasp in global markets through their new mid sized bikes such as the 750 Interceptor and 650 Himalayan.
The New 750 CC Interceptor
The 750 cc engine that has been spotted several times being tested in India would paly a key role in the brand’s global expansion. Unlike the domestic market the international markets require engines north of 650 cc due to better road infrastructures that allow higher speeds. Often a Ton about 140kmph is considered to be a ballpark figure in estimating the performance of the bikes. While in India 140kmph is pretty high speed.
While the company has established itself in the domestic market to be a major manufacturers now it proceeds to gain its grasp in International markets where demand for big tourers is quite vast.
Royal Enfield 750 CC Specs
Royal Enfield Interceptor with a possibly new 750 cc parallel twin engine was recently spotted on a test. The 750 cc parallel twin engine would supposedly generate around 55 BHP of peak power along with a peak torque of around 60 nm. The bike would have a 6 speed transmission hooked to the engine along with slipper clutch functionalities.
Competition with Foreign Players
To compete with foreign players such as Kawasaki, Yamaha, and Honda -Royal Enfield would have to bring up their A game and manufacture machines that are built to last.
