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Entertainment

Salman Khan’s Sikandar Finalises THIS Massive Non-Theatrical Deal Ahead Of It’s Release!

Salman Khan’s Sikandar is set for a grand Eid 2025 release. Before its theatrical release, the film has locked a major non-theatrical deal. Read to know more about the deal.

Salman Khan is all set to bring an action-packed blockbuster for his fans with ‘Sikandar’. The film which also features Rashmika Mandanna, is expected to be a grand Eid 2025 release. Months before hitting the big screen, the movie has secured a huge non-theatrical deal, recovering most of it’s production cost.

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Sikandar Locks A Whopping Non-Theatrical Deal

Sikandar has reportedly earned a massive amount through its digital, satellite, and music rights. As per the report by Pinkvilla, producer Sajid Nadiadwala has sealed a deal worth Rs. 165-180 crore approx. for these rights.

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Reports suggest that streaming platform Netflix has acquired the post-theatrical digital rights for around Rs. 85 crore, with the chance that it may increase upto Rs. 100 crore only if the film surpasses Rs. 350 crore at the box office.

Also, Zee has secured satellite rights for Rs. 50 crore and Zee Music Company has acquired music rights for Rs. 30 crore.

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Also Read: Sky Force OTT Release: Where To Watch, Streaming Date, Time & More Details!

Production Cost & Box Office Expectations

The estimated production cost of the film is around Rs. 180 crore which does not include the cast’s salary. Also, the promotional and advertising (P&A) costs are expected to be Rs. 20 crore.

The total non-theatrical amount is going to play a very important role in covering expenses, but most of it also depends on the film’s theatrical success.

About Sikandar

Directed by A.R. Murugadoss, Sikandar is produced by Sajid Nadiadwala and features Sharman Joshi, Kajal Aggarwal, Sathyaraj, Suniel Shetty, Prateik Babbar, and Nawab Shah. The recently released song from the film ‘Zohra Jabeen,’ features Salman and Rashmika is already garnering lot of attention and getting viral among social media.

So with such a big deal in the line-up, Sikandar is going to be one of the most highly awaited releases of the year.

Also Read: Nadaaniyan Review: Ibrahim Ali Khan And Khushi Kapoor’s Movie Is A Soulless Attempt To Recreate Dharma’s Old Charm

ABOUT THE AUTHOR

Sneha Singh

Sneha Singh

Sub Editor

Sneha Singh is a dedicated journalist and content creator currently pursuing a Bachelor’s degree in Journalism and Mass Communication at Amity University, Lucknow. With a strong passion for Bollywood and Indian cinema, she covers celebrity news, film reviews, and industry trends. Sneha has gained valuable experience through internships at major digital news platforms, where she developed skills in content creation, SEO, image and video editing, and research. Her goal is to produce engaging and insightful content that connects with readers and keeps them informed about the latest happenings in the entertainment world.

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First published on: Mar 07, 2025 04:13 PM IST


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