In September 2024, the Uniform Code of Pharmaceutical Marketing Practices (UCPMP) 2024 extended its guidelines to which of the following sectors?

The correct answer is Medical device manufacturers.

Key Points

• In September 2024, the Uniform Code of Pharmaceutical Marketing Practices (UCPMP) extended its guidelines to medical device manufacturers for ethical marketing and promotion practices.
• The UCPMP aims to regulate and ensure transparency in interactions between pharmaceutical companies and healthcare professionals, now including medical device manufacturers.
• The extension of UCPMP to medical device manufacturers highlights the growing importance of ethical considerations in the healthcare and medical device industry.
• Under these guidelines, medical device manufacturers are expected to adhere to ethical standards in advertising, promotions, and interactions with healthcare providers.
• This move aligns with the government's efforts to strengthen accountability and safeguard patient interests in the healthcare sector.

Additional Information

• Uniform Code of Pharmaceutical Marketing Practices (UCPMP)
  • The UCPMP was introduced by the Department of Pharmaceuticals, Government of India, to regulate marketing practices in the pharmaceutical industry.
  • It seeks to prevent unethical practices such as excessive gifts, inducements, or sponsorships offered to healthcare professionals.
  • It emphasizes transparency, accountability, and ethical promotional practices in the healthcare sector.
• Medical Devices Industry in India
  • India has one of the fastest-growing medical device markets globally, valued at approximately USD 11 billion in 2022.
  • The sector is regulated by the Central Drugs Standard Control Organization (CDSCO) under the Drugs and Cosmetics Act.
  • Medical devices range from diagnostic tools and surgical instruments to advanced imaging and therapeutic equipment.
• Ethical Marketing Practices
  • Ethical marketing ensures that healthcare products are promoted in a manner that prioritizes patient welfare and safety.
  • It includes accurate representation of product benefits, avoiding misleading claims, and transparent interactions with healthcare professionals.
• Impact of UCPMP Extension
  • The inclusion of medical device manufacturers under UCPMP guidelines is expected to enhance trust among healthcare providers and patients.
  • It promotes fair competition and deters unethical practices within the medical device industry.