The characteristics of online and social media marketing are:

A. Personal

B. Rich

C. Timely

D. Interactive

E. Up to date

Choose the correct answer from the options given below:

This question was previously asked in
UGC NET Paper-2: Commerce 26th Dec 2021 Shift 1
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  1. A, D and E only
  2. B and E only
  3. B, D and E only
  4. A, C and D only

Answer (Detailed Solution Below)

Option 3 : B, D and E only
Free
UGC NET Paper 1: Held on 21st August 2024 Shift 1
50 Qs. 100 Marks 60 Mins

Detailed Solution

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The correct answer is B, D and E only.

Key PointsOnline and social media marketingSocial media marketing often referred to as digital marketing and e-marketing, is the process of using social media—the websites where people create social networks and share information—to strengthen a company's reputation, boost sales, and direct visitors to its website. Social media marketing gives businesses a method to interact with current consumers and attract new ones. 

Important Points

  • Rich - The Online and social marketing are rich in media. The Internet was created to send multimedia information, including text, voice, image, and other types of data. As a result, there are numerous ways to communicate information and make a bargain.
  • Interactive - The internet is able to achieve interaction and communication between supply and demand through the presentation of product images and the provision of commodities information queries. It is also capable of testing products.
  • Up to date Businesses have more time and space for marketing since the Internet can exchange information by overcoming time and space restrictions. They could offer worldwide marketing at any time and any place. Thus, Businessman able to have up to date details information of the market.

Additional InformationOther Feathers are follows

  • Continue expanding The majority of Internet users is youthful, middle-class, and has high educational levels due to the expanding global user base. This segment of the group has a huge market, significant purchasing power, and significant influence.
  • Integration - Marketing is made more convenient by integration which is the ability of internet marketing to combine key marketing operations, commodities information gathering, customer queries, purchases, payments, and after-sales service as a wholesale line.
  • High performance - Computers have the capacity to automatically store massive volumes of data and queries. It carries and transmits significantly more accurate and complete information than any other medium.

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