Primary purpose of advertising is to

The Correct Answer is All of the above

Key Points

• Advertising objective can be classified by primary purpose  as inform, persuade and remind
• Inform - when the purpose of the company is to inform the audience about its new product, price change, or any othe information.
• Persuade - Persuasive advertising is used when there is increasing competition in the market. Marketers uses this type of advertising to attract customers and prevent them to buy the competitor's products.
• Remind - when company has a good base of customers, it has to remind the customers that they need the product. Even when some brands have a good customer base, during off seasons their sales decreases.So to remind the customers this type of advertising is used.