Source credibility in communication enables:

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UGC NET Paper 1: Held on 4th Dec 2021 Shift 1
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  1. Gate keeping
  2. Message acceptance
  3. Semantic jugglery
  4. Controlled frames of reference

Answer (Detailed Solution Below)

Option 2 : Message acceptance
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
50 Qs. 100 Marks 60 Mins

Detailed Solution

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​Source credibility is defined as a term commonly used to imply a communicator's positive attributes that affect the receiver's acceptance of a message. 
Key Points
  •  The source credibility theory is a well-established theory that explains how the perceived credibility of the communication's source influences its persuasiveness. 
  • It has been discovered that the perceived reliability of the source of any message has a significant impact on its credibility. 
  • The objective and subjective components of a source's or message's believability are characterised as credibility
  •  a speaker's dependability must be constructed and established during a speech and what the speaker did or said prior to the speech was unimportant.
  • Source credibility is a phrase usually used to imply a communicator's positive traits that affect the receiver's acceptance of a message,

Therefore, Source credibility in communication enables message acceptance.

Additional Information

  • Gatekeeping: The process of filtering messages before the delivery of information. 
  • The conditional frame of references: a structure of concepts, values, customs, views, etc., by means of which an individual or group perceives or evaluates data, communicates ideas, and regulates behavior.
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