Question
Download Solution PDFSource credibility in communication enables:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDF- The source credibility theory is a well-established theory that explains how the perceived credibility of the communication's source influences its persuasiveness.
- It has been discovered that the perceived reliability of the source of any message has a significant impact on its credibility.
- The objective and subjective components of a source's or message's believability are characterised as credibility.
- a speaker's dependability must be constructed and established during a speech and what the speaker did or said prior to the speech was unimportant.
- Source credibility is a phrase usually used to imply a communicator's positive traits that affect the receiver's acceptance of a message,
Therefore, Source credibility in communication enables message acceptance.
Additional Information
- Gatekeeping: The process of filtering messages before the delivery of information.
- The conditional frame of references: a structure of concepts, values, customs, views, etc., by means of which an individual or group perceives or evaluates data, communicates ideas, and regulates behavior.
Last updated on Jun 12, 2025
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