Who propounded the theory of Public Opinion formation?

The correct answer is - Walter Lippman

Key Points

• Walter Lippman
  • Walter Lippman is a prominent figure in the field of communication and media studies.
  • He propounded the theory of Public Opinion formation in his seminal work, "Public Opinion", published in 1922.
  • Lippman's theory explores how public opinion is shaped by the media and other external influences.

Additional Information

• Public Opinion
  • Public opinion refers to the collective attitudes and beliefs of individuals on various issues.
  • It is influenced by various factors including media, political leaders, and social interactions.
• Role of Media
  • The media plays a crucial role in shaping public opinion by highlighting specific issues and framing them in particular ways.
  • Lippman argued that the media creates "pictures in our heads," influencing how we perceive the world.
• Other Theorists
  • Lasswell Harold - Known for his model of communication, emphasizing the role of the communicator, message, medium, receiver, and effect.
  • Wilbur Schramm - A pioneer in the field of communication studies, focusing on the process and effects of communication.
  • Dewey Jacob - Not directly related to public opinion formation but known for his work in psychology and education.