Question
Download Solution PDFThe component of an attitude which deals with doing or at behaviour level is known as:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFAn attitude is a state of the mind, a set of views, or thoughts, regarding some topic (called the ‘attitude object’), which has an evaluative feature (positive, negative or neutral quality). Attitudes are themselves not behaviour, but they represent a tendency to behave or act in certain ways. They are part of cognition, along with an emotional component, and cannot be observed from outside.
Key Points
Components of Attitudes:
- Affective aspect: The emotional component is known as the affective aspect
- Conative aspect: The tendency to act or do is called the behavioral (or behavioural) aspect.
- Cognitive aspect: The thought component is referred to as the cognitive aspect.
Hence, it is clear that the component of an attitude that deals with doing or at behavior level is known as Conative aspect.
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