Question
Download Solution PDFWhen media create pictures in the head, they act as
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFWhen media create images or mental pictures in the minds of their audience, they act as agents of consonance.
- Consonance refers to the degree of agreement or consistency between a message and the existing beliefs, attitudes, or values of the audience.
- When media messages are consistent with the audience's preexisting beliefs, attitudes, or values, they create a sense of harmony and reinforce these beliefs.
- This can result in the audience becoming more convinced of the message and less likely to challenge or question it.
Last updated on Jul 7, 2025
-> The UGC NET Answer Key 2025 June was released on the official website ugcnet.nta.ac.in on 06th July 2025.
-> The UGC NET June 2025 exam will be conducted from 25th to 29th June 2025.
-> The UGC-NET exam takes place for 85 subjects, to determine the eligibility for 'Junior Research Fellowship’ and ‘Assistant Professor’ posts, as well as for PhD. admissions.
-> The exam is conducted bi-annually - in June and December cycles.
-> The exam comprises two papers - Paper I and Paper II. Paper I consists of 50 questions and Paper II consists of 100 questions.
-> The candidates who are preparing for the exam can check the UGC NET Previous Year Papers and UGC NET Test Series to boost their preparations.