Which sports league was awarded the 'Best Sports League of the Year' award at the CII Sports Business Awards on 18 October 2024?

The correct answer is Pro Kabaddi League.

Key Points

• The Pro Kabaddi League (PKL) was awarded the 'Best Sports League of the Year' at the CII Sports Business Awards on 18 October 2024.
• PKL, established in 2014, has transformed kabaddi into a commercially successful and widely followed sport in India.
• The league follows a franchise-based model similar to the Indian Premier League (IPL) and includes teams representing different cities in India.
• Pro Kabaddi League has been instrumental in reviving and popularizing kabaddi as a professional sport, attracting millions of viewers globally.
• The recognition by CII Sports Business Awards highlights the league’s role in advancing sports culture and contributing to India's sports economy.

Additional Information

• CII Sports Business Awards
  • Organized by the Confederation of Indian Industry (CII), these awards aim to recognize excellence in the sports industry in India.
  • Categories include best sports leagues, organizations, infrastructure, and innovations in sports business.
  • The awards are part of CII’s efforts to promote sports as a critical sector contributing to India's economy and social development.
• Pro Kabaddi League Format
  • The league has 12 teams, each representing a city or region in India.
  • The format includes a round-robin stage followed by playoffs and a final to determine the champion.
  • Matches are played indoors with a fast-paced style, making them viewer-friendly for both live and TV audiences.
• Impact of PKL
  • PKL has brought kabaddi into the mainstream sports ecosystem in India.
  • The league has provided a platform for local talent to showcase their skills and gain international recognition.
  • It has attracted significant sponsorships and partnerships, contributing to the professionalization of kabaddi.
• Viewership and Sponsorship
  • PKL is one of the most-watched sports leagues in India, with millions of viewers tuning in for the matches.
  • Brands like Vivo, Tata Motors, and Dream11 have been major sponsors, reflecting the league's commercial success.
  • Its digital presence has also expanded through platforms like Disney+ Hotstar, increasing accessibility for global audiences.