In mass communication, the audiences are:

(A) Well-defined

(B) Anonymous

(C) Homogeneous

(D) Heterogeneous

(E) Scattered

Choose the correct answer from the options given below:

The correct answer is  B, D, E Only - the audiences are often anonymous, heterogeneous, and scattered.

Important Points 

• Mass communication is the process of conveying a message to a large group of anonymous and heterogeneous people. 
•  A huge group of anonymous and diverse people might be thought of as either the general public or a part of the general public. 
• Examples of mass communication channels, Broadcast television, radio, social media, print, etc.

Anonymous:  Audiences in mass communication are often large, and the sender of the message may not know who the audience members are.  This is because many forms of mass communication, such as television, radio, and newspapers, are one-to-many communication channels where the sender broadcasts a message to a large and diverse audience.

• Heterogeneous: The audience for mass communication is often made up of people from different demographic groups, geographic locations, and cultural backgrounds. They have diverse interests, values, and preferences.

• Scattered: The audiences of Mass Communication are not organized in a certain area rather they are highly scattered in different geographical areas. The receivers of messages of mass communication may stay in any place in the country and even any place in the world.

Therefore the correct answer is B, D, E Only -

Additional Information 

Characteristics of mass communication:

• Wide and Vast Area
• Heterogeneous Audience
• Distance between Source and Destination
• No Question of Discrimination
• Professional Communication
• Absence of Feedback
• Intermediary Channels
• Use of Specialists
• Self-defined Audience
• Rapid Means of Communication