In which one of the following modes of entry into foreign markets risk and profit potential are the highest? 

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UGC NET Paper 2: Commerce 14 Oct 2022 Shift 1
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  1. Indirect exporting 
  2. Joint venture  
  3. Direct investment 
  4. Direct exporting 

Answer (Detailed Solution Below)

Option 3 : Direct investment 
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

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The correct answer is Direct Investments.

Key PointsForeign Direct Investment

  • Foreign direct investments (FDIs) are sizeable, long-term investments made into a foreign enterprise by a company or a government.
  • Investors in foreign direct investment (FDI) frequently hold controlling positions in domestic businesses or joint ventures and actively participate in their management.
  • The investment could entail purchasing a material supply, growing a business's reach, or establishing a global presence.

 Important PointsModes of Entry in Foreign Markets:

Types of Entry Advantages Disadvantages
Exporting Low Risk 
Quick Entry 
Low control, low local knowledge, potential negative environmental impact of transportation
Licensing and Franchising Fast entry, low cost, low risk Less control, licensee may become a competitor, legal and regulatory environment (IP and contract law) must be sound.
Partnership and Strategic Alliance Shared costs reduce investment needed, reduced risk, seen as local entity Higher cost than exporting, licensing, or franchising; integration problems between two corporate cultures.
Acquisition
Fast entry; known, established operations
High cost, integration issues with home office.
Joint Venture (launch of new wholly owned subsidiary) Gain local market knowledge; can be seen as insider who employs locals; maximum control. High cost, high risk due to unknowns, slow entry due to setup time.
Foreign Direct Investments Directly invest in facilities in a foreign market. It requires lot of capital to cover costs such as premises, staff and technology. High cost, high risk relatively due to unknowns, slow entry due to setup time
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