Mass Media and Communication MCQ Quiz - Objective Question with Answer for Mass Media and Communication - Download Free PDF

The correct answer is - The invention of the transistor

Key Points

• The invention of the transistor
  • The transistor revolutionized electronics by making devices smaller, more efficient, and more affordable.
  • In the 1960s, the transistor allowed for the creation of portable radios, which were more accessible to the general public.
  • Transistor radios did not require as much power as previous models, making them easier to use in areas with limited access to electricity.
  • This development significantly increased the reach and accessibility of radio broadcasts in India.

Additional Information

• FM broadcasting
  • FM broadcasting provides better sound quality and less interference compared to AM broadcasting.
  • However, it was not the primary factor in making radio more accessible during the 1960s in India.
• Satellite communication
  • Satellite communication involves the use of satellites to relay radio signals over long distances.
  • It became more prominent later and was not a key development in the 1960s for making radio accessible to Indians.
• Cheap electricity
  • Access to cheap electricity can improve the usability of electronic devices.
  • However, the widespread use of transistor radios, which required minimal power, was more impactful in the 1960s.

The correct answer is -  2, 1, 4, 3

Key Points

• Founding Years of Newspapers
  • The Times of India - Founded in 1861
  • The Pioneer - Founded in 1865
  • The Madras Mail - Founded in 1868
  • The Statesman - Founded in 1875
• Therefore, the correct chronological order is: The Times of India (1861), The Pioneer (1865), The Madras Mail (1868), The Statesman (1875).

Additional Information

• History of Indian Newspapers
  • The Times of India is one of the oldest English-language newspapers in India and has a significant historical impact.
  • The Pioneer is known for its contributions to journalism in Northern India.
  • The Madras Mail was an influential newspaper in Southern India during its operation.
  • The Statesman has played a crucial role in Indian journalism, especially in Eastern India.
• Exam Tip
  • When studying historical events or entities, pay attention to founding years and their chronological order, as this is a common type of question in exams.

The correct answer is - Info + entertainment format

Key Points

• Info + entertainment format
  • The term 'infotainment' is a blend of the words information and entertainment.
  • It refers to a style of journalism that seeks to provide news and information in an entertaining manner.
  • This format is designed to attract a broader audience by making news more engaging and accessible.
  • Common examples include lifestyle sections, celebrity news, and human interest stories in newspapers.

Additional Information

• Difference from traditional news
  • Traditional news focuses primarily on serious reporting of current events, politics, and other significant matters.
  • Infotainment, on the other hand, blends lighter content with serious news to appeal to a wider audience.
• Examples of infotainment
  • Sections like entertainment news, sports columns, and health tips in newspapers.
  • Television programs that mix news reporting with talk show elements.
• Impact on journalism
  • Infotainment has led to debates about the quality and integrity of news.
  • While it can make news more accessible, there are concerns about sensationalism and superficial reporting.

The correct answer is - 1, 3 and 4 only

Key Points

• Gender equality
  • The show aimed to address issues related to gender roles and promote equality between men and women.
  • It highlighted the struggles and aspirations of women in a traditional society.
• Small family size
  • Family planning and the importance of having a small family was a recurring theme.
  • It aimed to educate the audience about the benefits of smaller families for better economic and social stability.
• National integration
  • The show promoted the idea of national unity and integration among diverse communities in India.
  • It emphasized the importance of cohesive societal values.

Additional Information

• Television as a medium for social change
  • During the 1980s, Indian television was a powerful tool for disseminating social messages.
  • Shows like 'Hum Log' played a crucial role in educating the public on various social issues.
• Impact of 'Hum Log'
  • 'Hum Log' was one of the first television dramas in India to tackle social issues and had a lasting impact on its audience.
  • It is remembered for its realistic portrayal of Indian middle-class life and the challenges faced by ordinary people.

The correct answer is - 1, 2 and 3 only

Key Points

• Economic context
  • The economic context influences the structure and content of mass media through factors like advertising revenue, funding, and market competition.
  • Media organizations often tailor their content to attract advertisers and investors.
• Political context
  • The political context affects media through regulations, censorship, and government influence.
  • Media content can be shaped by political agendas and policies.
• Socio-cultural context
  • The socio-cultural context involves the influence of cultural norms, values, and social issues on media content.
  • Media often reflects and reinforces societal trends and cultural narratives.

Additional Information

• Geographical location
  • While geographical location can impact media, it is not as universally influential as economic, political, and socio-cultural contexts.
  • Geographical factors might affect media reach and accessibility rather than content structure.
• Globalization
  • Globalization has led to a more interconnected media landscape, influencing content through cross-cultural exchanges and international standards.
  • Media organizations often adapt content to cater to a global audience.

The correct answer is 4) 1, 2 and 4.

Key Points

Globalisation:

• Globalisation refers to the increasing interconnectedness and integration of the world's economies, societies, and cultures.
• It involves the increasing flow of goods, services, capital, information, and people across national borders.
• The process of globalisation is driven by advancements in technology, particularly in transportation and communication, which have made it easier and cheaper for businesses to operate in different parts of the world. 

Important Points

Globalization has brought significant changes in the Indian economy, particularly in the industrial sector. The positive impacts of globalization on Indian industries are:

• Increase in foreign investment: Globalization has resulted in an increase in foreign investment in Indian industries. The opening up of the Indian economy has attracted many foreign companies to invest in India. This has not only increased the capital inflows in the country but has also brought advanced technologies, managerial expertise, and marketing skills to Indian industries.
• Increasing share of industries in gross domestic product: Indian industries have witnessed a significant increase in their share in the country's gross domestic product (GDP) due to globalization. The liberalization policies adopted by the government have helped industries to grow and expand their operations. This has not only created more jobs but has also contributed to the overall economic growth of the country.
• Increase in employment opportunities: Globalization has led to the creation of more employment opportunities in Indian industries. The inflow of foreign capital, advanced technologies, and managerial skills has increased the efficiency and productivity of Indian industries. This has resulted in increased production and expansion of operations, leading to more job opportunities for the people.

Additional Information

• Severe competition in industrial sector: One of the negative effects of the industrial sector in India has become more competitive due to globalization. The entry of foreign companies and the growth of domestic industries

The correct answer is - 6

Key Points

• Number of radio stations
  • At the time of India's independence in 1947, there were exactly 6 radio stations operating across the country.
• Location of stations
  • These radio stations were located in major cities including Delhi, Bombay (now Mumbai), Calcutta (now Kolkata), Madras (now Chennai), Lucknow, and Tiruchirapalli.

Additional Information

• Growth of All India Radio (AIR)
  • Post-independence, All India Radio (AIR) expanded significantly to cover a larger audience and cater to the diverse interests of a newly free nation.
  • AIR played a crucial role in disseminating information and education, and promoting cultural programs across India.
• Introduction of Television
  • The inception of television broadcasting came in the 1950s, with the first telecast in Delhi in 1959.
  • Television's integration with radio helped broaden the outreach of both mediums, complementing each other in delivering content.

The correct answer is - Regional languages are gaining dominance over English in print media.

Key Points

• Growth of Indian Language Newspapers
  • The Indian language newspaper revolution has led to a significant increase in regional language newspapers.
  • Hindi, Telugu, and Kannada newspapers recorded the highest growth in circulation between 2006 and 2016.
  • According to the Audit Bureau of Circulation (2016-17), the north zone saw the highest growth rate of 7.83%.
• Comparison with English Newspapers
  • While English newspapers continue to exist, they have not grown as rapidly as Indian language newspapers.
  • Major Hindi dailies like Dainik Jagran and Dainik Bhaskar dominate the print media space.
  • The circulation of regional newspapers has increased because they cater to rural and semi-urban audiences.

Additional Information

• Success of Regional Newspapers
  • Newspapers like Eenadu (Telugu) became successful by focusing on rural areas and local news reporting.
  • In 1989, Eenadu introduced district dailies, which covered sensational district-level news and classified ads.
  • By 1998, Eenadu was published from 10 towns in Andhra Pradesh and accounted for 70% of Telugu daily circulation.
• Factors Driving Regional Newspaper Growth
  • Increasing literacy rates in rural areas have led to higher demand for newspapers in local languages.
  • Regional newspapers provide better local coverage than national English newspapers.
  • Advertisers prefer regional newspapers to target specific communities and rural consumers.

The correct answer is Criminal Procedure Code

Key Points

• Only when the Criminal Procedure Code permits the dissemination of illegal content is it made public.
• It provides a tool for investigating crimes, identifying suspects, gathering evidence, and many other criminal matters.
• The Code of Criminal Procedure commonly called Criminal Procedure Code (CrPC) is the main legislation on procedure for administration of substantive criminal law in India.
• It was enacted in 1973 and came into force on 1 April 1974.

The correct answer is More integrated and interdependent world.

Key Points

Globalization: The term "globalisation" describes the transition to a more integrated and interdependent global economy. There are several aspects of globalisation, including the globalisation of markets and the globalisation of industry.

• It is the expansion of an economy's trade, business, and culture beyond borders.
• It enables the worldwide interchange of domestic goods, services, technology, ideas, and other resources between economies.
• It makes it easier for rich countries to use cheaper resources from developing countries through foreign direct investments (FDIs).
• The procedure raises wages, productivity, living standards, and employment prospects for rising economies.

Important Points

Features of Globalization

• The rise and interconnection of numerous sectors across countries is sparked by globalisation.
• The interdependence of nations, free trade environments, and cross-border connectedness or integration are some of its key characteristics.
• Additionally, it promotes cross-cultural diversity, international company operations with fewer tariffs and taxes, and global business expansion.
• International investments and labour migration lead to economic growth by generating jobs, better goods, and services.
• Educational institutions and governmental organisations like the IMF frequently divide the enormous notion of globalisation into categories to better understand it.
• The four more main categories are: trade, capital mobility, human migration, and knowledge dissemination.

Hence, it can be concluded that globalization refers to more integrated and interdependent world.

The agencies of Globalization are

• MNCs
• Nation-State
• Media
• Market

Important Points  

• Globalization is a process fuelled by and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture.
• MNCs are significant participants in the process of globalization. They also work closely with local and small producers to integrate markets while they are far away. Their efforts improve international ties by promoting investments and global trade in goods.
• The nation-state, under the globalization breeze is compelled to organize the domestic agendas to fit the economic, social and political global scope.
• Media is one of the important agencies of globalisation. Media are the motor of contemporary globalisation.mass Media play a key role in globalisation as it is through it only that information is exchanged between different cultures and countries. Rantanen (2005) says that the relationship between media and globalisation can be explained by using the metaphor of one being a horse and other a carriage or one like a computer and other a screen.
• Globalisation is purely related to open market with no boundaries of any states. This open market encourages international trade, greater mobility of capital as well as human resources and hence, in the process leading to coming up of Multinational Corporations.

Additional Information 

Few other definitions of Globalization are :

• Immanuel Wallerstein defines, “Globalization represents the triumph of a capitalist world economy tied together by a global division of labor".
• According to Anthony Giddens, “Globalization means that we all increasingly live in a world where individuals, groups and nations are interdependent.”
• Roland Robertson defined Globalization as “Globalization as a concept that refers both to the compression of the world and the intensification of consciousness of the world as a whole.”

The correct answer is 4) 1, 2 and 4.

Key Points

Globalisation:

• Globalisation refers to the increasing interconnectedness and integration of the world's economies, societies, and cultures.
• It involves the increasing flow of goods, services, capital, information, and people across national borders.
• The process of globalisation is driven by advancements in technology, particularly in transportation and communication, which have made it easier and cheaper for businesses to operate in different parts of the world. 

Important Points

Globalization has brought significant changes in the Indian economy, particularly in the industrial sector. The positive impacts of globalization on Indian industries are:

• Increase in foreign investment: Globalization has resulted in an increase in foreign investment in Indian industries. The opening up of the Indian economy has attracted many foreign companies to invest in India. This has not only increased the capital inflows in the country but has also brought advanced technologies, managerial expertise, and marketing skills to Indian industries.
• Increasing share of industries in gross domestic product: Indian industries have witnessed a significant increase in their share in the country's gross domestic product (GDP) due to globalization. The liberalization policies adopted by the government have helped industries to grow and expand their operations. This has not only created more jobs but has also contributed to the overall economic growth of the country.
• Increase in employment opportunities: Globalization has led to the creation of more employment opportunities in Indian industries. The inflow of foreign capital, advanced technologies, and managerial skills has increased the efficiency and productivity of Indian industries. This has resulted in increased production and expansion of operations, leading to more job opportunities for the people.

Additional Information

• Severe competition in industrial sector: One of the negative effects of the industrial sector in India has become more competitive due to globalization. The entry of foreign companies and the growth of domestic industries

The agencies of Globalization are

• MNCs
• Nation-State
• Media
• Market

Important Points  

• Globalization is a process fuelled by and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture.
• MNCs are significant participants in the process of globalization. They also work closely with local and small producers to integrate markets while they are far away. Their efforts improve international ties by promoting investments and global trade in goods.
• The nation-state, under the globalization breeze is compelled to organize the domestic agendas to fit the economic, social and political global scope.
• Media is one of the important agencies of globalisation. Media are the motor of contemporary globalisation.mass Media play a key role in globalisation as it is through it only that information is exchanged between different cultures and countries. Rantanen (2005) says that the relationship between media and globalisation can be explained by using the metaphor of one being a horse and other a carriage or one like a computer and other a screen.
• Globalisation is purely related to open market with no boundaries of any states. This open market encourages international trade, greater mobility of capital as well as human resources and hence, in the process leading to coming up of Multinational Corporations.

Additional Information 

Few other definitions of Globalization are :

• Immanuel Wallerstein defines, “Globalization represents the triumph of a capitalist world economy tied together by a global division of labor".
• According to Anthony Giddens, “Globalization means that we all increasingly live in a world where individuals, groups and nations are interdependent.”
• Roland Robertson defined Globalization as “Globalization as a concept that refers both to the compression of the world and the intensification of consciousness of the world as a whole.”

The correct answer is - The invention of the transistor

Key Points

• The invention of the transistor
  • The transistor revolutionized electronics by making devices smaller, more efficient, and more affordable.
  • In the 1960s, the transistor allowed for the creation of portable radios, which were more accessible to the general public.
  • Transistor radios did not require as much power as previous models, making them easier to use in areas with limited access to electricity.
  • This development significantly increased the reach and accessibility of radio broadcasts in India.

Additional Information

• FM broadcasting
  • FM broadcasting provides better sound quality and less interference compared to AM broadcasting.
  • However, it was not the primary factor in making radio more accessible during the 1960s in India.
• Satellite communication
  • Satellite communication involves the use of satellites to relay radio signals over long distances.
  • It became more prominent later and was not a key development in the 1960s for making radio accessible to Indians.
• Cheap electricity
  • Access to cheap electricity can improve the usability of electronic devices.
  • However, the widespread use of transistor radios, which required minimal power, was more impactful in the 1960s.

The correct answer is -  2, 1, 4, 3

Key Points

• Founding Years of Newspapers
  • The Times of India - Founded in 1861
  • The Pioneer - Founded in 1865
  • The Madras Mail - Founded in 1868
  • The Statesman - Founded in 1875
• Therefore, the correct chronological order is: The Times of India (1861), The Pioneer (1865), The Madras Mail (1868), The Statesman (1875).

Additional Information

• History of Indian Newspapers
  • The Times of India is one of the oldest English-language newspapers in India and has a significant historical impact.
  • The Pioneer is known for its contributions to journalism in Northern India.
  • The Madras Mail was an influential newspaper in Southern India during its operation.
  • The Statesman has played a crucial role in Indian journalism, especially in Eastern India.
• Exam Tip
  • When studying historical events or entities, pay attention to founding years and their chronological order, as this is a common type of question in exams.