Question
Download Solution PDFA portion of a market that is so well suited to a firm's internal and external environment that other firms are not likely to challenge and dislodge it, is called:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is the Propitious niche.
Key Points Propitious Niche:
- A propitious niche refers to a favorable or advantageous market segment or opportunity that a business can potentially exploit for its products or services.
- A propitious niche may be characterized by a specific set of customer needs or preferences that are not being fully addressed by existing products or services in the market.
- Identifying a propitious niche can be a key factor in a business's success, as it can allow the business to differentiate itself from competitors and target a specific customer base with unique needs or preferences.
- By catering to the specific needs of this niche, a business can potentially generate higher profits and establish a stronger market position.
- However, it's important to note that identifying a propitious niche is only the first step.
- A business must also develop and execute a sound strategy to effectively target and serve this niche while considering potential competition and market trends over time.
Additional Information Market Segment- Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This allows businesses to better understand and target their customers by tailoring their products or marketing efforts to meet the specific needs of each segment. Market segmentation can be based on a variety of factors such as demographics, psychographics, behaviors, and geography.
Product Positioning- Product positioning, on the other hand, refers to the way a product is perceived by consumers in relation to competing products. It involves identifying a product's unique benefits and characteristics that set it apart from competitors and communicating these benefits to the target market in a way that resonates with them.
Core competency- Core competency refers to a unique capability or strength that a company possesses, which allows it to differentiate itself from competitors and create value for customers. Core competencies can be based on a variety of factors such as intellectual property, technology, expertise, brand reputation, or process efficiencies.
Hence, the correct answer is Propitious Niche.
Last updated on Jun 6, 2025
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