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Arrange the steps of market segmentation process in the proper sequence

A. Segment "Acid Test"

B. Segment Attractiveness

C. Need Based Segmentation

D. Segment Profitability and Segment Positioning

E. Segment Identification

Choose the correct answer from the options given below

This question was previously asked in
UGC NET Paper-2: Commerce 26th Dec 2021 Shift 1
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  1. C, E, B, D, A
  2. E, C, D, B, A
  3. A, E, C, D, B
  4. A, B, C, E, D

Answer (Detailed Solution Below)

Option 1 : C, E, B, D, A
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Detailed Solution

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The correct answer is C, E, B, D, A.

Key PointsMarket segmentation - Organizing potential customers into groups or segments with comparable demands and responses to marketing actions is referred to as market segmentation in marketing.

Important Points Following are the steps of market segmentation process - 

  1. Determine the need Based Segmentation
  2. Identifying the segment 
  3. Which segment is most attractive 
  4. Is segment giving of profit 
  5. Positioning for the segment 
  6. Expanding the segment 
  7. Incorporating the Segmentation into your marketing strategy.

 

​Thus, Correct sequence is 

C. Need Based Segmentation------>E. Segment Identification------>B. Segment Attractiveness------>D. Segment Profitability and Segment Positioning------>A. Segment "Acid Test".

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