Arrange the following steps in the segmentation process in sequential order:

(A) Determine which demographics, life styles and usage behaviour make the segment distinct and actionable

(B) Create a "value proposition" and product-price positioning strategy for each segment

(C) Group customers into segments based on similar needs and benefits sought by them

(D) Determine overall attractiveness of each segment based on some predetermined criteria

(E) Create 'segment story board' to list the attractiveness of each segment's positioning strategy

Choose the correct answer from the options given below:

This question was previously asked in
UGC NET Paper 2: Management 29 Oct 2022 Shift 2
View all UGC NET Papers >
  1. (C), (A), (D), (E), (B)
  2. (C), (A), (D), (B), (E)
  3. (A), (C), (D), (B), (E)
  4. (A), (D), (C), (B), (E)

Answer (Detailed Solution Below)

Option 2 : (C), (A), (D), (B), (E)
Free
UGC NET Paper 1: Held on 21st August 2024 Shift 1
10.8 K Users
50 Questions 100 Marks 60 Mins

Detailed Solution

Download Solution PDF

The correct answer is (C), (A), (D), (B), (E)

Key Points 

Market Segmentation: 

  • Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables.
  • Once this has been done, segments can be targeted by a number of targeting strategies.
  • The stage that then follows is known as positioning which is the place that products or services occupy in the marketplace in relation to the competition, as perceived by the target market.
  • The underlying principle of market segmentation is that individual customers have different product and service needs.
  • Mass marketing, the marketing of a single product to everyone, is rarely a viable strategy, just as it is to customize products to an individual.

Important Points

Steps in Segmentation Process: 

(C) Group customers into segments based on similar needs and benefits sought by them

(A) Determine which demographics, lifestyles, and usage behavior make the segment distinct and actionable

(D) Determine the overall attractiveness of each segment based on some predetermined criteria

(B) Create a "value proposition" and product-price positioning strategy for each segment

(E) Create a 'segment storyboard' to list the attractiveness of each segment's positioning strategy

Hence, the correct answer is (C), (A), (D), (E), (B).

Latest UGC NET Updates

Last updated on Jun 6, 2025

-> The UGC NET Exam Schedule 2025 for June has been released on its official website.

-> The UGC NET Application Correction Window 2025 is available from 14th May to 15th May 2025.

-> The UGC NET 2025 online application form submission closed on 12th May 2025.

-> The June 2025 Exam will be conducted from 21st June to 30th June 2025

-> The UGC-NET exam takes place for 85 subjects, to determine the eligibility for 'Junior Research Fellowship’ and ‘Assistant Professor’ posts, as well as for PhD. admissions.

-> The exam is conducted bi-annually - in June and December cycles.

-> The exam comprises two papers - Paper I and Paper II. Paper I consists of 50 questions and Paper II consists of 100 questions. 

-> The candidates who are preparing for the exam can check the UGC NET Previous Year Papers and UGC NET Test Series to boost their preparations.

More Market Segmentation Questions

More Marketing Research Questions

Get Free Access Now
Hot Links: teen patti plus teen patti 500 bonus teen patti sweet lucky teen patti teen patti game online