Match the items of List I with the items of List II and choose the correct answer from the code given below.

List – I

(Market segmentation method)

List – II

(Sample segment)

a

Demographic

i

Self-values

b

Psychographic

ii

Convenience

c

Benefits

iii

Gender

d

Behavioural

iv

Loyalty

Question

Question

This question was previously asked in

UGC NET Paper 2: Management 20th Dec 2018 Shift 2

Answer 1

Key Points

List – I (Market segmentation method)		List – II (Sample segment)
a	Demographic	iii	Gender
b	Psychographic	i	Self-values
c	Benefits	ii	Convenience
d	Behavioural	iv	Loyalty

Hence the correct answer is (a) - (iii), (b) - (i), (c) - (ii), (d) - (iv)

List – I (Market segmentation method)		List – II (Sample segment)
a	Demographic	i	Self-values
b	Psychographic	ii	Convenience
c	Benefits	iii	Gender
d	Behavioural	iv	Loyalty