Who wrote the book, "The Lonely Crowd"?

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UGC NET Paper 2: Sociology 1 Oct 2022 Shift 2
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  1. Howard Rheingold
  2. Bruno Latour
  3. David Riesman
  4. Georg Simmel

Answer (Detailed Solution Below)

Option 3 : David Riesman
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

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The book "The Lonely Crowd" was written by David Riesman.Important Points

  • Riesman was very concerned with American higher education, and was known for his care for his students.
  • His book The Lonely Crowd (1950) is considered a landmark study of American character where he described changes in American culture from tradition-directedness (behavior and value determined by tradition) to inner-directedness (creating one's own goals and following them) to other-directedness (conforming to the values and expectations of others) provides valuable insights into contemporary society.

Additional Information

  • Howard Rheingold is known for his specialties on the cultural, social and political implications of modern communication media such as the Internet, mobile telephony and virtual communities.
  • Bruno Latour is known for his work in the field of science and technology studies and later did his fieldwork in Ivory Coast which resulted in a brief monograph on decolonization, race, and industrial relations.
  • George Simmel is the father of Urban Sociology and Sociation is one of his famous concept.
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